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All posts in: Theorie Styling Tools

hair curling wand

Don’t get bent out of shape about not knowing how to use a curling iron. Just watch this helpful video about how to get wavy hair in 5 minutes using Theorie Shape Curling Iron and follow the simple steps below: Start with dry hair. Separate hair into 2-inch sections. (Notice how the Shape iron’s 9-foot cord’s got

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best affordable flat iron

Frizzy hair? Don’t despair. Theorie Quantum Flat Iron takes the guesswork out of how to get super sleek straight hair and cuts your getting-ready time down significantly. Watch the above video and follow these simple steps for smooth strands without a hair out of place: Start with tangle-free dry hair. Choose your ideal heat level—310 degrees

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best blow dryer

Blow drying your hair doesn’t have to be a hassle. Watch our video above and follow these simple steps for how to get the smoothest blow dry with Theorie AirShine Dryer: Start with tangle-free wet hair. Finger dry to get rid of the drippy wet. Choose from the AirShine Dryer‘s four temperatures and three speeds,

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Ulta Beauty and leading boutique hair-care brand Theorie are pleased to announce a new retail partnership. As the exclusive beauty retailer of Theorie styling tools, Ulta Beauty now carries the brand’s newly launched, prestige hot tools in stores nationwide and online at The high-performing hair-styling tools include Theorie AirShine Hair Dryer, Theorie Quantum Flat

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The ‘I woke up like this’ hairstyle that makes you think the undone look is created by just rolling out of bed is a total lie. You won’t wake up with ‘undone’ hair, you’ll be dealing with a messy mane. Find out how to actually go to prep your hair before bed and save yourself
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