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Theorie: Sage - Argan & Moringa Restoring Conditioner Theorie: Sage - Argan & Moringa Restoring Conditioner
Sale -25%
$14.25 $19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
Heat Shield - Thermal Spray
Sale -25%
$15.75 $21.00
Get gloss, glam and heat protection all in one with this sultry spray that halts damage to your tresses from excessive heat. Heat Shield Thermal Spray offers up to 450°F of thermal protection from heat styling while calming frizz, sealing in shine and blocking humidity for 24 hours. Enhanced with silk amino acids and ginkgo biloba leaf extract to preserve moisture and strength and help prevent color fading, you’ll get that star-quality look—no unruly ends or breakage in sight.
Argan Oil - Ultimate Reform Hair Mask
Sale -20%
$16.80 $21.00
Argan Oil Ultimate Reform Hair Mask harnesses the true power of Moroccan argan oil to provide a comprehensive solution for severely damaged, unresponsive hair. Uniquely designed to restore moisture and impart unparalleled smoothness and shine, this world-class emollient rehydrates thirsty ends, and vigorously combats breakage, leaving your hair feeling reformed and vibrant.
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo Theorie: Sage - Sea Kelp & Mint Purifying Shampoo
Sale -25%
$14.25 $19.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
Theorie: Sage - Sea Kelp & Mint Purifying Conditioner Theorie: Sage - Sea Kelp & Mint Purifying Conditioner
Sale -25%
$14.25 $19.00

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.



* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
Theorie: Sage - Helichrysum & Plum Nourishing Conditioner Theorie: Sage - Helichrysum & Plum Nourishing Conditioner
Sale -25%
$14.25 $19.00

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set

Theorie: Sage - Amber Rose Hydrating Shampoo Theorie: Sage - Amber Rose Hydrating Shampoo
Sale -25%
$14.25 $19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
Theorie: Sage - Purple Sage Brightening Shampoo Theorie: Sage - Purple Sage Brightening Shampoo
Sale -25%
$14.25 $19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo
Sale -25%
$14.25 $19.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set
Theorie: Sage - Amber Rose Hydrating Conditioner
Sale -25%
$14.25 $19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
Theorie: Sage -  Monoi & Buriti Oil Glossing Conditioner Theorie: Sage -  Monoi & Buriti Oil Glossing Conditioner
Sale -25%
$14.25 $19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
Theorie: Sage -  Purple Sage Brightening Conditioner Theorie: Sage -  Purple Sage Brightening Conditioner
Sale -25%
$14.25 $19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
Theorie: Sage -  Marula & Argan Oil Soothing Conditioner Theorie: Sage -  Marula & Argan Oil Soothing Conditioner
Sale -25%
$14.25 $19.00

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage and grape-seed oils. The blend of antioxidants and moisturizing fatty acids, along with strengthening keratin protein, help to protect hair from breakage and restore shimmer to damaged and dehydrated strands.



* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
Theorie: Sage -  Marula & Argan Oil Soothing Shampoo (sulfate free) Theorie: Sage -  Marula & Argan Oil Soothing Shampoo (sulfate free)
Sale -25%
$14.25 $19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
Saga 1″ Flat Iron Saga 1″ Flat Iron
Sale -20%
$195.00
Get silky, smooth style in a single pass. Our ultra-gloss, beveled titanium plates are uniquely designed to protect hair from damage as they glide through strands, locking in moisture and sealing each cuticle for a...
Theorie: Sage - Marula & Seaberry Smoothing Conditioner Theorie: Sage - Marula & Seaberry Smoothing Conditioner
Sale -25%
$14.25 $19.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
Theorie: Sage - Green Tea & Bamboo Energizing Shampoo Theorie: Sage - Green Tea & Bamboo Energizing Shampoo
Sale -25%
$14.25 $19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo
Sale -25%
$14.25 $19.00
Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
Theorie: Sage - Monoi & Buriti Oil Glossing Shampoo Theorie: Sage - Monoi & Buriti Oil Glossing Shampoo
Sale -25%
$14.25 $19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo
Sale -25%
$14.25 $19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
Theorie: Sage - Argan & Moringa Restoring Shampoo Theorie: Sage - Argan & Moringa Restoring Shampoo
Sale -25%
$14.25 $19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
Shape Curling Iron Shape Curling Iron
Sold out
$165.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Shape Curling Iron eliminates frizz, locks in moisture and polishes strands while sculpting the perfect curl. The Shape’s TitanSculpt™ barrel is molded from titanium for the...
Theorie: Sage - Green Tea & Bamboo Energizing Conditioner Theorie: Sage - Green Tea & Bamboo Energizing Conditioner
Sale -25%
$14.25 $19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
Theorie: Sage - Tea Tree & Ginger Invigorating Conditioner Theorie: Sage - Tea Tree & Ginger Invigorating Conditioner
Sale -25%
$14.25 $19.00
Stimulate hair follicles with this invigorating conditioner for all hair types that encourage natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
Thermal Styling Brush Thermal Styling Brush
Sale -30%
$69.30 $99.00
Get beautiful, silky and smooth results in a single pass. Experience the phenomenal power of next-generation styling with the extraordinary Thermal Styling Brush. Crafted with TitanSculpt technology, this state-of-the-art styler smoothes, straightens and polishes hair...
Theorie: Sage -  Marula & Seaberry Smoothing Shampoo Theorie: Sage -  Marula & Seaberry Smoothing Shampoo
Sale -25%
$14.25 $19.00

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.



* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
Hair Dryer HairDryer Airshine tourmaline ionic Airshine Hair Dryer HairDryer Airshine tourmaline ionic Airshine
Sale -20%
$158.40 $198.00
Power meets precision with the AirShine Hair Dryer. Custom developed by the hair innovators at Theorie, the AirShine's cutting-edge engineering and exclusive technology break styling barriers for a drying experience unlike any other.
Theorie: Sage - Charcoal & Bamboo - Detoxifying Conditioner Theorie: Sage - Charcoal & Bamboo - Detoxifying Conditioner
Sale -25%
$14.25 $19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
Quantum 1″ Flat Iron Quantum 1″ Flat Iron
Sold out
$157.50 $225.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Quantum instantly transforms even the coarsest and most resistant hair into shiny, silky strands while safeguarding against damage. TitanSculpt's titanium core ensures the quickest and most...
Marula Oil - Transforming Hair Serum
Sold out
$21.00
Marula Oil Transforming Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress. Sulfate-free.
$21.00

This delicate mist takes your hair to higher heights by thickening each strand and boosting limp roots without stickiness or flaking. Lightweight and subtly fragrant, it helps reduce frizz, adds pliable hold and prevents styles from collapsing. Apply to create voluptuous blowouts or other high-volume styles.

Marula Oil - Transforming Hair Mask
Sold out
$21.00
Marula Oil Transforming Hair Mask nourishes and revives damaged strands with antioxidants. Rich marula oil envelopes hair with gloss and moisture, repairing damage and transforming frizz into luminous silk that’s full of life and style.
Theorie: Sage - Charcoal & Bamboo Detoxifying Hair Mask (Sulfate-free)
Sold out
$21.00
Charcoal absorbs impurities of the hair while bamboo extract gently nourishes and restores beautiful shine. Each strand is rejuvenated, feeling cleaner, lighter and revitalized. Sulfate-free formula for all hair types.
Helichrysum - Nourishing Hair Serum
Sold out
$21.00
Helichrysum Nourishing Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.
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