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Theorie: Sage - Charcoal Bamboo Detoxifying Body Scrub Theorie: Sage - Charcoal Bamboo Detoxifying Body Scrub
Sale -45%
$9.35 $17.00
Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
Heat Shield - Thermal Spray
Sold out
$21.00
Get gloss, glam and heat protection all in one with this sultry spray that halts damage to your tresses from excessive heat. Heat Shield Thermal Spray offers up to 450°F of thermal protection from heat styling while calming frizz, sealing in shine and blocking humidity for 24 hours. Enhanced with silk amino acids and ginkgo biloba leaf extract to preserve moisture and strength and help prevent color fading, you’ll get that star-quality look—no unruly ends or breakage in sight.
$19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
$59.00
Theorie Sage: Argan & Moringa - Restoring (SH / CN & Hair Mask) Kit Refresh and Recharge | Dry to Normal Hair Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and...
Argan Oil - Ultimate Reform Hair Mask
Sale -40%
$12.60 $21.00
Argan Oil Ultimate Reform Hair Mask harnesses the true power of Moroccan argan oil to provide a comprehensive solution for severely damaged, unresponsive hair. Uniquely designed to restore moisture and impart unparalleled smoothness and shine, this world-class emollient rehydrates thirsty ends, and vigorously combats breakage, leaving your hair feeling reformed and vibrant.
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo Theorie: Sage - Sea Kelp & Mint Purifying Shampoo
Sale -45%
$10.45 $19.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
Theorie: Sage -  Charcoal & Bamboo Detoxifying Body Kit Theorie: Sage -  Charcoal & Bamboo Detoxifying Body Kit
Sale -45%
$18.70 $34.00
Restore your skin’s glow with this gentle, detoxifying body wash that uses charcoal to absorb impurities. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
$38.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.
Theorie: Sage - Amber Rose Hydrating Shampoo & Condition Set Theorie: Sage - Amber Rose Hydrating Shampoo & Condition Set
Sale -40%
$22.80 $38.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturizing hyaluronic acid. Hydrate and refresh strands with this irresistibly-smelling conditioner for dry to normal hair.
$38.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.
$38.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.
$38.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.
Theorie: Sage - Purple Sage Brightening Shampoo & Condition Set Theorie: Sage - Purple Sage Brightening Shampoo & Condition Set
Sale -40%
$22.80 $38.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.
Theorie: Sage - Purple Sage Brightening Shampoo Theorie: Sage - Purple Sage Brightening Shampoo
Sale -40%
$11.40 $19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
Theorie: Sage - Charcoal Bamboo Detoxifying Body Wash Theorie: Sage - Charcoal Bamboo Detoxifying Body Wash
Sale -45%
$9.35 $17.00
Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Sage - Amber Rose Hydrating Shampoo Theorie: Sage - Amber Rose Hydrating Shampoo
Sale -40%
$11.40 $19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
$38.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.
Theorie: Sage - Sea Kelp & Mint Purifying Conditioner Theorie: Sage - Sea Kelp & Mint Purifying Conditioner
Sale -45%
$10.45 $19.00

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.



* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
$19.00

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set

$19.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set
Theorie: Sage - Amber Rose Hydrating Conditioner
Sale -40%
$11.40 $19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo & Condition Set Theorie: Sage - Sea Kelp & Mint Purifying Shampoo & Condition Set
Sale -45%
$20.90 $38.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.
$38.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting shampoo and conditioner.
$19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
Theorie: Sage -  Purple Sage Brightening Conditioner Theorie: Sage -  Purple Sage Brightening Conditioner
Sale -40%
$11.40 $19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
$25.00
It’s like hitting the reset button—purify and restore your skin and hair back to beautiful with this incredible discovery kit that includes Theorie’s entire Charcoal & Bamboo collection. The five, perfect travel-size and giftable minis...
$38.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.
$19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
$19.00

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage and grape-seed oils. The blend of antioxidants and moisturizing fatty acids, along with strengthening keratin protein, help to protect hair from breakage and restore shimmer to damaged and dehydrated strands.



* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
$19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
$19.00
Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
$19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
$19.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
$38.00
Theorie Sage: Tea Tree & Ginger - Invigorating Shampoo & Condition Set Stimulate and Renew | All Hair Types Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and...
$19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
$19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
$19.00
Stimulate hair follicles with this invigorating conditioner for all hair types that encourage natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
$19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
$59.00
Revive and Nurture | Severely Damaged Hair Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore...
$19.00

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.



* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
$19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
Helichrysum - Nourishing Hair Mask
Sold out
$21.00
Enhanced with hyaluronic acid and ginkgo biloba leaf extract, Helichrysum Nourishing Hair Mask provides a nourishing solution for dehydrated, fragile tresses. Uniquely designed to nurture hair follicles from the inside out, this potent emollient deeply penetrates the hair shaft to vigorously restore moisture and remedy adverse effects caused by excessive heat, chemical damage, and environmental factors.
Argan Oil - Ultimate Reform Hair Serum
Sold out
$21.00
This luxurious hair serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.
$21.00

This delicate mist takes your hair to higher heights by thickening each strand and boosting limp roots without stickiness or flaking. Lightweight and subtly fragrant, it helps reduce frizz, adds pliable hold and prevents styles from collapsing. Apply to create voluptuous blowouts or other high-volume styles.

Marula Oil - Transforming Hair Serum
Sold out
$21.00
Marula Oil Transforming Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress. Sulfate-free.
Marula Oil - Transforming Hair Mask
Sold out
$21.00
Marula Oil Transforming Hair Mask nourishes and revives damaged strands with antioxidants. Rich marula oil envelopes hair with gloss and moisture, repairing damage and transforming frizz into luminous silk that’s full of life and style.
Theorie: Sage -  Marula & Seaberry Smoothing SH/CN &  Marula Mask Kit Theorie: Sage -  Marula & Seaberry Smoothing SH/CN &  Marula Mask Kit
Sold out
$59.00
Smooth and Tame | Frizzy and Unruly Hair Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin...
Theorie: Sage -  Marula & Seaberry Smoothing SH / CD, Mask, & Serum Kit Theorie: Sage -  Marula & Seaberry Smoothing SH / CD, Mask, & Serum Kit
Sold out
$80.00
Smooth and Tame | Frizzy and Unruly Hair Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin...
Theorie: Sage -  Charcoal & Bamboo Detoxifying Mask Kit Theorie: Sage -  Charcoal & Bamboo Detoxifying Mask Kit
Sold out
$59.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.
Theorie: Sage -  Argan & Moringa Restoring Complete Kit Theorie: Sage -  Argan & Moringa Restoring Complete Kit
Sold out
$80.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.
Helichrysum - Nourishing Hair Serum
Sold out
$21.00
Helichrysum Nourishing Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.
Theorie: Sage - Charcoal & Bamboo Detoxifying Hair Mask (Sulfate-free)
Sold out
$21.00
Charcoal absorbs impurities of the hair while bamboo extract gently nourishes and restores beautiful shine. Each strand is rejuvenated, feeling cleaner, lighter and revitalized. Sulfate-free formula for all hair types.
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