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$19.00

Amber Rose Hydrating Conditioner

Refresh and Recharge | For Dry to Normal Hair

 

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

scent.

A bloom-forward blend of floral superstars rose, jasmine and lily.

benefits.

  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals). 

  • Rose flower extract refreshes strands with its naturally antiseptic properties. 

  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles. 

  • Protects color and keratin-treated hair 

directions.

After shampooing with Amber Rose Hydrating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, VITIS VINIFERA (GRAPE) SEED OIL, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, SALVIA OFFICINALIS (SAGE) OIL, BETAINE, ROSA CENTIFOLIA FLOWER EXTRACT, KERATIN, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR.

$19.00

Helichrysum & Plum 

Nourishing Conditioner

Enrich and Soothe | Dry and Over-Processed Hair

 

 

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

 

scent.

Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine and holy basil.

 

benefits.

  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair

 

directions.

After shampooing with Helichrysum & Plum Nourishing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10,  DIMETHICONE/SILSESQUIOXANE COPOLYMER, HELICHRYSUM STOECHAS EXTRACT, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, GINKGO BILOBA LEAF EXTRACT, BETAINE, HYDROXYPROPYL GUAR, PRUNUS DOMESTICA SEED OIL, KERATIN, SALVIA OFFICINALIS (SAGE) OIL, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID.

$19.00

Marula & Argan Oil

Smoothing Conditioner

Rejuvenate and Moisturize | Over-Processed and Distressed Hair

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, and grape-seed oils. The blend of antioxidants along with moisturizing fatty acids, help protect hair from breakage and restore shimmer to damaged and dehydrated strands.

scent.

Fruit-forward notes of strawberry, tangerine, apple, and orange blossom mix with down-to-earth cedar and patchouli.

 

benefits.

  • Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
  • Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
  • Sulfate-free

 

directions.

After shampooing with Marula & Argan Oil Soothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, SCLEROCARYA BIRREA SEED (MARULA) OIL, HYALURONIC ACID, ARGANIA SPINOSA KERNEL OIL, KERATIN, BOSWELLIA CARTERII OIL, BETAINE, COLLAGEN AMINO ACIDS, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, PARFUM, HYDROXYPROPYL GUAR.

$19.00

Purple Sage

Brightening Conditioner

Balance and Tone | Blonde, Silver, and Highlighted Hair

 

Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

 

scent.

Ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.


benefits.

  • Butterfly pea flower extract is full of flavonoids that can offer hair growth and strengthening benefits.

  • Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.

  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

  • Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.

  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

  • Color-repair formula

  • Neutralizes brassy hues



directions.

After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.

AQUA/WATER/EAU, VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, CLITORIA TERNATEA FLOWER EXTRACT, GLYCERYL STEARATE, SILK AMINO ACIDS, PEG-4 SORBITAN STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL, SALVIA OFFICINALIS EXTRACT, HYALURONIC ACID, HYDROXYPROPYL GUAR, CITRUS GRANDIS FRUIT EXTRACT, KERATIN, BETAINE, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID, CI 60730 (ACID VIOLET 43)

$19.00

Monoi & Buriti Oil - Glossing Conditioner

Hydrate and Shine | Coarse and Dry Hair

 

Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.


scent.

Fruit-forward notes of strawberry, tangerine, apple, and orange blossom mix with down-to-earth cedar and patchouli.


benefits.

  • Monoi oil is created from the pure combination of coconut oil and the petals of Tahitian gardenias, the result of which is a fragrant and incredibly moisturizing oil.
  • Buriti oil is extremely rich in essential fatty acids, carotenoids, and vitamins E and C, helping to hydrate dry and damaged hair.
  • Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair

directions.

After shampooing with Monoi & Buriti Glossing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.


ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BETAINE,  AND TIARE (GARDENIA TAHITENSIS) FLOWER EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, MAURITIA FLEXUOSA FRUIT OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN, PARFUM, HYDROXYPROPYL GUAR, CITRIC ACID.

$19.00

Argan & Moringa - Restoring Conditioner

Revive and Nurture | For Severely Damaged Hair

 

Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

 

scent.

Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber, and fresh cypress.

 

benefits.

• Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
• Moringa oil aids in defending strands from free radicals in the environment, as well as maintaining moisture and preventing split ends.
• Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
• Frankincense oil moisturizes and assists in strengthening hair follicles.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair.

 

directions.

After shampooing with Argan & Moringa Restoring Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BETAINE, ARGANIA SPINOSA KERNEL OIL, MORINGA OIL, KERATIN, SALVIA OFFICINALIS (SAGE) OIL, BOSWELLIA CARTERII (FRANKINCENSE) OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CITRIC ACID.

$19.00

Sea Kelp & Mint

Purifying Conditioner

Clarify and Strengthen | All Hair Types 

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes, and peppermint-leaf extract refreshes.

 

scent.

Bright notes of bergamot, mint and menthol mingle with floral ylang ylang and earthy wood and musk.

 

benefits.

• Sea kelp purifies strands while it encourages increasing the thickness of individual hair fibers.
• Peppermint-leaf extract stimulates the scalp and is cooling and refreshing.
• Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
• Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Protects color and keratin-treated hair

 

directions.

After shampooing with Sea Kelp & Mint Purifying Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, BETAINE, KERATIN, SALVIA OFFICINALIS (SAGE) OIL, HYALURONIC ACID, MACROCYSTIS PYRIFERA (KELP) EXTRACT, MENTHA PIPERITA LEAF EXTRACT, SCLEROCARYA BIRREA SEED (MARULA) OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM.

$19.00

Argan Oil Restoring Conditioner

Restoring Conditioner | For Severely Damaged Hair 

 

Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

 

scent.

Green Tea, Rhubarb, Jasmine, and bergamot blend to become an extremely refreshing and relaxing fragrance. 

 

benefits.

• Nutrient-rich argan, marula, and grape-seed oils penetrate the hair shaft soothing and rejuvenating hair, strand by strand. 

• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

• Protects color and keratin-treated hair

 

directions.

After shampooing with Argan Oil Restoring Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL STEARATE, PEG-4 SORBITAN, STEARATE, CETRIMONIUM CHLORIDE, BETAINE, ARGANIA SPINOSA KERNEL OIL, MORINGA OIL, KERATIN, SALVIA, BOSWELLIA CARTERII (FRANKINCENSE) OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CITRIC ACID. CAUTION: AVOID CONTACT WITH EYES. FOR EXTERNAL USE ONLY.  

$19.00

Marula & Seaberry

Smoothing Conditioner

Smooth and Tame | Frizzy and Unruly Hair

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

 

scent.

Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

 

benefits.

• Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
• Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.
• Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Sulfate-free
• Protects color and keratin-treated hair

 

directions.

After shampooing with Marula & Seaberry Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA(WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

$19.00

Coconut & Jasmine Conditioner 

Refresh and Recharge | For All Hair Types 

 

Hydrate and gloss with a Dual Botanical Blend of Coconut Oil and Jasmine Extract. Transform unruly frizz into luminous silk with this nutrient-packed blend enhanced with Coconut oil and Jasmine extract. Moisturizing fatty acids and natural antioxidants correct dehydration, minimize frizz and revitalize damaged ends to impart lustrous shine.

 

scent.

Intoxicating sweet jasmine vines meet coconut palms to create a fragrance that’s delightfully tropical yet entirely unique. 


benefits.

• Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
• Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Protects color and keratin-treated hair


directions.

After shampooing with Coconut & Jasmine Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.


ingredients.

Aqua/Water, Cetyl Alcohol, Stearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Polyquaternium-37, Hydroxyethylcellulose, Argania Spinosa (Argan) kernel oil, Vitis Vinifera (Grape) Seed Oil, Cocos Nucifera (Coconut) Oil, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Keratin, Ginkgo Biloba Leaf Extract, Salvia Officinalis (Sage) Oil, Silk Amino Acids, Hyaluronic Acid, Biotin, Polysorbate-60, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Limonene, Linalool, Cinnamal, Citral, Geraniol, Parfum/Fragrance.

 

$19.00

Charcoal & Bamboo Detoxifying Conditioner

Purify and Restore | For All Hair Types

 

Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles. 

scent.

One of our most celebrated fragrances. The detoxifying conditioner opens with plum and bergamot. Middle notes include bloom with rose, pink carnation, Calabrian lemon on a warm base of Virginia Cedarwood, and Indian sandalwood. 

benefits.

• Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
• Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
• Sesame oil is highly moisturizing and nurtures silky, soft strands.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Protects color and keratin-treated hair
• Sulfate-free

 

directions.

After shampooing with Charcoal & Bamboo Detoxifying Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BAMBUSA VULGARIS STEM EXTRACT, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, CHARCOAL POWDER,  KERATIN, BETAINE, SESAMUM INDICUM (SESAME) OIL UNSAPONIFIABLES, COLLAGEN AMINO ACIDS, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, CITRIC ACID.

$19.00

Fig & Manuka

Thickening Conditioner

Thickening | Normal To Fine Hair


Amplify and enliven hair with a Dual Botanical Blend of Fig Extract and Manuka Honey


scent

Figs, honey, olive leaves, and just a hint of wood come together to create an extremely unique and uber-sexy fragrance. Green, without being overpowering or too feminine. 


benefits

Nutrient-rich fig extract plumps hair to perfection while keratin fights humidity to create visually thicker, stronger strands with increased elasticity and shine to keep luminous blowouts and curvaceous curls looking feathery light
• Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Protects color and keratin-treated hair


directions

After shampooing with Fig & Manuka Thickening Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo. 


ingredients.

Aqua/Water, Cetyl Alcohol, Stearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Polyquaternium-37, Hydroxyethylcellulose, Argania Spinosa (Argan) kernel oil, Vitis Vinifera (Grape) Seed Oil, Honey Extract, Ficus Carica (Fig) Fruit Extract, Hydrolyzed Keratin, Ginkgo Biloba Leaf Extract,  Silk Amino Acids, Hyaluronic Acid, Biotin,, Polysorbate-60, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Limonene, Linalool, Cinnamal, Citral, Geraniol, Parfum/Fragrance. CAUTION: AVOID CONTACT WITH EYES. FOR EXTERNAL USE ONLY.

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