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Theorie: Body - Nourishing Body Scrub Theorie: Body - Nourishing Body Scrub
Sale -30%
$11.90 $17.00
Nourish your skin’s glow with this nutrient-rich gel scrub gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan Oil, Shea Butter and Coconut Oil replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Body - Nourishing Body Wash Theorie: Body - Nourishing Body Wash
Sale -30%
$11.90 $17.00
Nourish your skin’s glow with this nutrient-rich body wash gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan Oil, Shea Butter, and Coconut Oil replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Body - Nourishing Body Scrub & Wash Set Theorie: Body - Nourishing Body Scrub & Wash Set
Sale -30%
$23.80 $34.00
Nourish your skin’s glow with this nutrient-rich gel scrub and body wash that gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan Oil, Shea Butter, and Coconut Oil replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Sage - Charcoal Bamboo Detoxifying Body Wash Theorie: Sage - Charcoal Bamboo Detoxifying Body Wash
Sale -30%
$11.90 $17.00
Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Sage - Charcoal Bamboo Detoxifying Body Scrub Theorie: Sage - Charcoal Bamboo Detoxifying Body Scrub
Sale -30%
$11.90 $17.00
Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Sage -  Charcoal & Bamboo Detoxifying Body Kit Theorie: Sage -  Charcoal & Bamboo Detoxifying Body Kit
Sale -30%
$23.80 $34.00
Restore your skin’s glow with this gentle, detoxifying body wash that uses charcoal to absorb impurities. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
Theorie: Sage - Argan Oil - Restoring Serum
Sale -20%
$15.19 $18.99

softness, strength and shine to damaged strands. A plant oil extracted from the kernels of the argan tree, it absorbs easily, both locking in moisture to rejuvenate hair within and blocking external moisture for long-lasting smooth and glossy style. Frankincense essential oil further promotes healthy hair.

$18.99

Harvested from the nut inside the Marla fruit, Marula oil offers nutrient-packed, moisturizing fatty acids and natural antioxidants that hydrate and transform frizzy hair to smooth. This lightweight, fast-absorbing serum incorporates argan oil to coat and seals the hair cuticle, leaving satin finish and halting damage from heat and environmental stressors without flattening hairstyles.

Theorie: Sage - Amber Rose Hydrating Serum
Sale -20%
$15.19 $18.99

This hydrating serum makes hair smell incredible with rosehip seed oil while it deeply nourishes with macadamia oil, which binds to the shaft and enriches with fatty acids and antioxidants. Strands are left stronger, shiner, and protected from the elements and heat styling. Every hair type can benefit from this nutrient-filled blend that seals moisture and prevents frizz.

Theorie: Sage - Traveler - Purple Sage Brightening Collection Theorie: Sage - Traveler - Purple Sage Brightening Collection
Sale -30%
$4.89 $6.99
Theorie Sage: Purple Sage - Brightening Shampoo & Condition Set 90mL Travel Size Collection Balance and Tone | Blonde, Silver and Highlighted Hair Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver...
Theorie: Sage - Traveler - Amber Rose Hydrating Collection Theorie: Sage - Traveler - Amber Rose Hydrating Collection
Sale -30%
$4.89 $6.99
Theorie Sage: Amber Rose Hydrating Shampoo & Condition 90mL Travel Size Collection Refresh and Recharge | Dry to Normal Hair Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and...
Theorie: Sage - Traveler - Marula & Argan Smoothing Collection Theorie: Sage - Traveler - Marula & Argan Smoothing Collection
Sale -30%
$4.89 $6.99
Theorie Sage: Marula & Argan Oil Traveler Smoothing Collection (sulfate-free) 90mL Travel Size Collection Revive and Nurture | For Severely Damaged Hair Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa,...
Theorie: Sage - Argan & Moringa Restoring Shampoo Theorie: Sage - Argan & Moringa Restoring Shampoo
Sale -25%
$14.25 $19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
Theorie: Sage - Amber Rose Hydrating Shampoo Theorie: Sage - Amber Rose Hydrating Shampoo
Sale -25%
$14.25 $19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
Theorie: Sage - Amber Rose Hydrating Conditioner
Sale -25%
$14.25 $19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
Theorie: Sage - Charcoal & Bamboo - Detoxifying Conditioner Theorie: Sage - Charcoal & Bamboo - Detoxifying Conditioner
Sale -25%
$14.25 $19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo
Sale -25%
$14.25 $19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
Theorie: Sage - Green Tea & Bamboo Energizing Conditioner Theorie: Sage - Green Tea & Bamboo Energizing Conditioner
Sale -25%
$14.25 $19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
Theorie: Sage - Green Tea & Bamboo Energizing Shampoo Theorie: Sage - Green Tea & Bamboo Energizing Shampoo
Sale -25%
$14.25 $19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
Theorie: Sage - Helichrysum & Plum Nourishing Conditioner Theorie: Sage - Helichrysum & Plum Nourishing Conditioner
Sale -25%
$14.25 $19.00

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set

Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo
Sale -25%
$14.25 $19.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set
Theorie: Sage -  Marula & Argan Oil Soothing Shampoo (sulfate free) Theorie: Sage -  Marula & Argan Oil Soothing Shampoo (sulfate free)
Sale -25%
$14.25 $19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
Theorie: Sage -  Marula & Argan Oil Soothing Conditioner Theorie: Sage -  Marula & Argan Oil Soothing Conditioner
Sale -25%
$14.25 $19.00

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage and grape-seed oils. The blend of antioxidants and moisturizing fatty acids, along with strengthening keratin protein, help to protect hair from breakage and restore shimmer to damaged and dehydrated strands.



* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
Theorie: Sage - Argan & Moringa Restoring Conditioner Theorie: Sage - Argan & Moringa Restoring Conditioner
Sale -25%
$14.25 $19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
Theorie: Sage - Marula & Seaberry Smoothing Conditioner Theorie: Sage - Marula & Seaberry Smoothing Conditioner
Sale -25%
$14.25 $19.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
Theorie: Sage -  Marula & Seaberry Smoothing Shampoo Theorie: Sage -  Marula & Seaberry Smoothing Shampoo
Sale -25%
$14.25 $19.00

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.



* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
Theorie: Sage -  Monoi & Buriti Oil Glossing Conditioner Theorie: Sage -  Monoi & Buriti Oil Glossing Conditioner
Sale -25%
$14.25 $19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
Theorie: Sage - Monoi & Buriti Oil Glossing Shampoo Theorie: Sage - Monoi & Buriti Oil Glossing Shampoo
Sale -25%
$14.25 $19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
Theorie: Sage -  Purple Sage Brightening Conditioner Theorie: Sage -  Purple Sage Brightening Conditioner
Sale -25%
$14.25 $19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
Theorie: Sage - Purple Sage Brightening Shampoo Theorie: Sage - Purple Sage Brightening Shampoo
Sale -25%
$14.25 $19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
Theorie: Sage - Sea Kelp & Mint Purifying Conditioner Theorie: Sage - Sea Kelp & Mint Purifying Conditioner
Sale -25%
$14.25 $19.00

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.



* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
Theorie: Sage - Charcoal & Bamboo Detoxifying Discovery Edition Theorie: Sage - Charcoal & Bamboo Detoxifying Discovery Edition
Sale -25%
$18.75 $25.00
It’s like hitting the reset button—purify and restore your skin and hair back to beautiful with this incredible discovery kit that includes Theorie’s entire Charcoal & Bamboo collection. The five, perfect travel-size and giftable minis...
Hair Dryer HairDryer Airshine tourmaline ionic Airshine Hair Dryer HairDryer Airshine tourmaline ionic Airshine
Sale -20%
$158.40 $198.00
Power meets precision with the AirShine Hair Dryer. Custom developed by the hair innovators at Theorie, the AirShine's cutting-edge engineering and exclusive technology break styling barriers for a drying experience unlike any other.
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo Theorie: Sage - Sea Kelp & Mint Purifying Shampoo
Sale -25%
$14.25 $19.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
Theorie: Sage - Tea Tree & Ginger Invigorating Conditioner Theorie: Sage - Tea Tree & Ginger Invigorating Conditioner
Sale -25%
$14.25 $19.00
Stimulate hair follicles with this invigorating conditioner for all hair types that encourage natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo
Sale -25%
$14.25 $19.00
Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
Thermal Styling Brush Thermal Styling Brush
Sale -30%
$69.30 $99.00
Get beautiful, silky and smooth results in a single pass. Experience the phenomenal power of next-generation styling with the extraordinary Thermal Styling Brush. Crafted with TitanSculpt technology, this state-of-the-art styler smoothes, straightens and polishes hair...
Theorie: Sage - Amber Rose Hydrating Shampoo & Condition Set Theorie: Sage - Amber Rose Hydrating Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturizing hyaluronic acid. Hydrate and refresh strands with this irresistibly-smelling conditioner for dry to normal hair.
Theorie: Sage - Argan & Moringa Restoring Shampoo & Condition Set Theorie: Sage - Argan & Moringa Restoring Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.
Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo & Condition Set Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.
Theorie: Sage - Green Tea & Bamboo Energizing Shampoo & Condition Set Theorie: Sage - Green Tea & Bamboo Energizing Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting shampoo and conditioner.
Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo & Condition Set Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.
Theorie: Sage -  Marula & Argan Oil Soothing Shampoo & Condition Set (Sulfate-free) Theorie: Sage -  Marula & Argan Oil Soothing Shampoo & Condition Set (Sulfate-free)
Sale -25%
$28.50 $38.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.
Theorie: Sage -  Marula & Seaberry Smoothing Shampoo & Condition Set Theorie: Sage -  Marula & Seaberry Smoothing Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.
Theorie: Sage -  Monoi & Buriti Oil Glossing Shampoo & Condition Set Theorie: Sage -  Monoi & Buriti Oil Glossing Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.
Theorie: Sage - Purple Sage Brightening Shampoo & Condition Set Theorie: Sage - Purple Sage Brightening Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo & Condition Set Theorie: Sage - Sea Kelp & Mint Purifying Shampoo & Condition Set
Sale -25%
$28.50 $38.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.
Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo & Condition Set Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo & Condition Set
Sale -25%
$28.50 $38.00
Theorie Sage: Tea Tree & Ginger - Invigorating Shampoo & Condition Set Stimulate and Renew | All Hair Types Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and...
Shape Curling Iron Shape Curling Iron
Sold out
$165.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Shape Curling Iron eliminates frizz, locks in moisture and polishes strands while sculpting the perfect curl. The Shape’s TitanSculpt™ barrel is molded from titanium for the...
Saga 1″ Flat Iron Saga 1″ Flat Iron
Sale -20%
$195.00
Get silky, smooth style in a single pass. Our ultra-gloss, beveled titanium plates are uniquely designed to protect hair from damage as they glide through strands, locking in moisture and sealing each cuticle for a...
Quantum 1″ Flat Iron Quantum 1″ Flat Iron
Sold out
$157.50 $225.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Quantum instantly transforms even the coarsest and most resistant hair into shiny, silky strands while safeguarding against damage. TitanSculpt's titanium core ensures the quickest and most...
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