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theorie: sale
$17.00
Nourish your skin’s glow with this nutrient-rich gel scrub gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan Oil, Shea Butter and Coconut Oil replenish moisture and soothe, leaving skin soft and radiant.
$17.00
Nourish your skin’s glow with this nutrient-rich body wash gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan Oil, Shea Butter, and Coconut Oil replenish moisture and soothe, leaving skin soft and radiant.
$34.00
Nourish your skin’s glow with this nutrient-rich gel scrub and body wash that gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan Oil, Shea Butter, and Coconut Oil replenish moisture and soothe, leaving skin soft and radiant.
$17.00
Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
$17.00
Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
$34.00
Restore your skin’s glow with this gentle, detoxifying body wash that uses charcoal to absorb impurities. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.
$18.99

softness, strength and shine to damaged strands. A plant oil extracted from the kernels of the argan tree, it absorbs easily, both locking in moisture to rejuvenate hair within and blocking external moisture for long-lasting smooth and glossy style. Frankincense essential oil further promotes healthy hair.

$18.99

Harvested from the nut inside the Marla fruit, Marula oil offers nutrient-packed, moisturizing fatty acids and natural antioxidants that hydrate and transform frizzy hair to smooth. This lightweight, fast-absorbing serum incorporates argan oil to coat and seals the hair cuticle, leaving satin finish and halting damage from heat and environmental stressors without flattening hairstyles.

$18.99

This hydrating serum makes hair smell incredible with rosehip seed oil while it deeply nourishes with macadamia oil, which binds to the shaft and enriches with fatty acids and antioxidants. Strands are left stronger, shiner, and protected from the elements and heat styling. Every hair type can benefit from this nutrient-filled blend that seals moisture and prevents frizz.

$6.99
Theorie Sage: Purple Sage - Brightening Shampoo & Condition Set 90mL Travel Size Collection Balance and Tone | Blonde, Silver and Highlighted Hair Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver...
$6.99
Theorie Sage: Amber Rose Hydrating Shampoo & Condition 90mL Travel Size Collection Refresh and Recharge | Dry to Normal Hair Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and...
$6.99
Theorie Sage: Marula & Argan Oil Traveler Smoothing Collection (sulfate-free) 90mL Travel Size Collection Revive and Nurture | For Severely Damaged Hair Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa,...
$19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
$19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
$19.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

* Also Available: Amber Rose - Hydrating Shampoo & Conditioner Set
$19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
$19.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

* Also Available: Charcoal & Bamboo - Detoxifying Shampoo & Conditioner Set
$19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
$19.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting conditioner.

* Also Available: Green Tea & Bamboo - Energizing Shampoo & Conditioner Set
$19.00

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set

$19.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

* Also Available: Helichrysum & Plum - Nourishing Shampoo & Conditioner Set
$19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
$19.00

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage and grape-seed oils. The blend of antioxidants and moisturizing fatty acids, along with strengthening keratin protein, help to protect hair from breakage and restore shimmer to damaged and dehydrated strands.



* Also Available: Marula & Argan Oil - Soothing Shampoo & Conditioner Set
$19.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

* Also Available: Argan & Moringa - Restoring Shampoo & Conditioner Set
$19.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
$19.00

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.



* Also Available: Marula & Seaberry - Smoothing Shampoo & Conditioner Set
$19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
$19.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

* Also Available: Monoi & Buriti Oil - Glossing Shampoo & Conditioner Set
$19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
$19.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

* Also Available: Purple Sage - Brightening Shampoo & Conditioner Set
$19.00

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.



* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
$25.00
It’s like hitting the reset button—purify and restore your skin and hair back to beautiful with this incredible discovery kit that includes Theorie’s entire Charcoal & Bamboo collection. The five, perfect travel-size and giftable minis...
$198.00
Power meets precision with the AirShine Hair Dryer. Custom developed by the hair innovators at Theorie, the AirShine's cutting-edge engineering and exclusive technology break styling barriers for a drying experience unlike any other.
$19.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

* Also Available: Sea Kelp & Mint - Purifying Shampoo & Conditioner Set
$19.00
Stimulate hair follicles with this invigorating conditioner for all hair types that encourage natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
$19.00
Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

* Also Available: Tea Tree & Ginger - Invigorating Shampoo & Conditioner Set
Thermal Styling Brush Thermal Styling Brush
Sold out
$69.30 $99.00
Get beautiful, silky and smooth results in a single pass. Experience the phenomenal power of next-generation styling with the extraordinary Thermal Styling Brush. Crafted with TitanSculpt technology, this state-of-the-art styler smoothes, straightens and polishes hair...
$38.00
Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturizing hyaluronic acid. Hydrate and refresh strands with this irresistibly-smelling conditioner for dry to normal hair.
$38.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.
$38.00
Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.
$38.00
Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting shampoo and conditioner.
$38.00
Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.
$38.00
Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.
$38.00
Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.
$38.00
Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.
$38.00
Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.
$38.00
This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.
$38.00
Theorie Sage: Tea Tree & Ginger - Invigorating Shampoo & Condition Set Stimulate and Renew | All Hair Types Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and...
Shape Curling Iron Shape Curling Iron
Sold out
$165.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Shape Curling Iron eliminates frizz, locks in moisture and polishes strands while sculpting the perfect curl. The Shape’s TitanSculpt™ barrel is molded from titanium for the...
$195.00
Get silky, smooth style in a single pass. Our ultra-gloss, beveled titanium plates are uniquely designed to protect hair from damage as they glide through strands, locking in moisture and sealing each cuticle for a...
Quantum 1″ Flat Iron Quantum 1″ Flat Iron
Sold out
$157.75 $225.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Quantum instantly transforms even the coarsest and most resistant hair into shiny, silky strands while safeguarding against damage. TitanSculpt's titanium core ensures the quickest and most...
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