Theorie FAQs

 

Product Information

All ingredients are listed on the product packaging, as well as on the individual product pages on the Theorie website.

Yes, all Theorie products are paraben free and also phthalate free.

Some Theorie shampoos are sulfate free, including Sage Marula & Seaberry Smoothing Shampoo, Sage Charcoal & Bamboo Detoxifying Shampoo and Sage Marula & Argan Oil Soothing Shampoo. The sulfate used in our other shampoos is sodium laureth sulfate (SLES), which is derived from coconut oil and is a much milder surfactant (cleanser) than sodium lauryl sulfate (SLS). Carefully formulated at a balanced pH level (pH:6.0±1) for hair, our products both with and without sulfates are gentle enough for keratin-treated hair.

Yes, all Theorie products are formulated to protect keratin-treated hair. We offer both sulfate-free shampoos and shampoos that contain sodium laureth sulfate (SLES), a mild surfactant (cleanser) that is derived from coconut oil. Carefully formulated at a balanced pH level (pH:6.0±1) for hair in order to prevent alkalinization, a process that causes the hair shaft to swell and predisposes it to damage, our products both with and without sulfates are gentle enough for keratin-treated hair.

Yes, all Theorie products are safe for color-treated hair. We offer both sulfate-free shampoos and shampoos that contain sodium laureth sulfate (SLES), a mild surfactant (cleanser) that is derived from coconut oil. Carefully formulated at a balanced pH level (pH:6.0±1) for hair in order to prevent alkalinization, a process that causes the hair shaft to swell and predisposes it to damage, our products both with and without sulfates are gentle enough for color-treated hair.

Amino acids play a major role in the production of red blood cells that supply nutrients and oxygen to hair follicles. All Theorie shampoos and conditioners incorporate an exclusive Amino Complex to help rebuild and strengthen hair.

Our products have signature fragrances that were specially designed exclusively for Theorie. The vibrant scents are created to enhance the in-shower experience and linger softly in hair throughout the day.

Theorie has a strong commitment to animal welfare and does not perform animal testing on any of our products.

No, Theorie shampoos and conditioners contain keratin protein derived from fish and sheep’s wool.

The human hair has a complex internal structure consisting of many layers. Keratin protein, a type of protective protein, is an essential part of these layers, and serves as the structural building block of hair. All Theorie shampoos and conditioners incorporate this essential protein in their formulations, helping treat hair from the inside out and prevent from further damage. Highly beneficial to both the internal health and external look of hair, keratin helps to promote growth, inhibit breakage and smooth strands for a frizz-free, glossy style.

Theorie uses only safe, quality ingredients in our products, many of which are botanical ingredients. However, Theorie products are not 100% natural. In order to deliver top performance and support the integrity of our formulations, Theorie products combine botanical and lab-formulated synthetic ingredients.

All Theorie products are gluten free with the exception of our Helichrysum Hair Mask. We are working to remove the gluten ingredient (hydrolyzed wheat protein) from this product.

Yes, we strategically utilize high-performance silicones in many of our products to achieve a beautiful feel and just the right moisture and gloss without weighing down strands.

There are no specific restrictions for using our products. However, you should always consult your doctor for questions or concerns.

To register your Theorie styling tool, please complete the form here.

Shipping

Please see our Shipping policy here.

Returns and Exchanges

Please see our Return policy here.

General Information

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