Purple Shampoo

Don’t let those highlights throw you any shade… Fight off unwanted yellow, orange and red tones from creeping in on your blonde or gray color with Theorie Purple Sage Brightening Shampoo and Conditioner. The cleansing pair acts like a toner for your strands, using purple sage and butterfly pea flower extract to preserve salon-fresh blonde and gray hues. Find out more about this collection below.

What makes highlighted or colored hair turn brassy anyway?

There are several factors that can impact the brassiness of your hair color job, including your swim workout (chlorine), your beach vacay (salt water), lounging outside (sun), showering (mineral deposits in the water) and the health of your hair. Hair that is damaged may have trouble keeping its highlighted or all-over color intact.

So, how does the Purple Sage collection work in a nutshell?

A sulfate-free brightening shampoo and conditioner, Theorie Sage Purple Sage uses the power of purple to combat brassy tones with purple sage extract, purple butterfly pea flower extract and purple pigment!

In addition, Purple Sage makes every effort to help your strands stay hydrated and strong with the help of an Amino8 complex and keratin protein. Amino acids and keratin help boost hair health and strengthen the hair shaft, which may be damaged due to sun exposure, environmental pollution, chlorine from swimming pools, chemical treatments or frequent use of hot styling tools.

What’s not in them?

There are no parabens or phthalates.

When should you use Theorie Purple Sage?

While highlights are definitely hardest hit in the summer due to exposure to the sun, chlorine and other elements, brassy doesn’t discriminate by season. Use this brightening shampoo and conditioner two to three times per week all year long. Your highlighted hair will thank you. (So will your stylist when you go back for more color…)

Shop the Theorie Purple Sage collection.