Atlanta, Georgia (June 26, 2018) – Boutique consumer hair care brand Theorie comes into the spotlight on THE LOOK: ALL STARS, a new, upbeat makeover beauty competition hosted by actress Tori Spelling and style guru Kim Vo airing this summer. Theorie’s botanical-focused Sage hair care products and cutting-edge hot styling tools, such as the Quantum Flat Iron, AirShine Dryer and Shape Curler, which are exclusively available at Ulta Beauty, will be used by celebrity stylists to perform beauty makeovers. Additionally, Theorie’s hair care experts will provide how-to tips and insider hair hacks for the audience engaging with the show in real time from home. The episode featuring Theorie will air on Sinclair Broadcast Group’s The CW Network and affiliate networks this September.
“Theorie’s gorgeous, botanical-based Sage hair care products at attainable price points cater to any and every hair type, from highlighted blonde to highly textured hair, and our high-tech tools, which are exclusively available at Ulta Beauty, make every hairstyle easier, healthier and more beautiful. Theorie products are the perfect fit for THE LOOK: ALL STARS’ wide-reaching consumer audience who will not only be very entertained by the makeover competition, but also will walk away with real, tangible ways to get the same stunning looks featured on air,” says Shana King, VP of business development and retail strategy for Theorie, who will serve as one of the show’s Beauty Brand Ambassadors.
Created by Dreamventure Productions, THE LOOK: ALL STARS is a weekly series that showcases a comprehensive approach to bridge TV, digital and social media, and integrate brands from the beauty and fashion industries. The makeover competition provides a platform to elevate hair, makeup and fashion industry artists and brands by showcasing the latest and greatest in beauty tools, products and fashion trends. It will provide inspiration and specific “how-tos” for the audience in two themed, timed challenges.
THE LOOK: ALL STARS’ audience will further engage with the show through a 360-degree approach that includes trying on Theorie’s featured looks in real time through leading AR app Perfect365. Viewers can experience the Theorie Sage hair care products and styling tools used on set through the show’s social media giveaways @thelookallstars and website thelookallstars.com, which will offer tutorials, beauty recipes and more special product promotions.
Follow along and get a look behind the scenes @yourtheorie and #theorieonthelook.