Ulta Beauty and leading boutique hair-care brand Theorie are pleased to announce a new retail partnership. As the exclusive beauty retailer of Theorie styling tools, Ulta Beauty now carries the brand’s newly launched, prestige hot tools in stores nationwide and online at ulta.com. The high-performing hair-styling tools include Theorie AirShine Hair Dryer, Theorie Quantum Flat Iron, Theorie Saga Titanium Flat Iron and two Theorie Shape Curling Irons.

“The country’s biggest beauty retailer, Ulta Beauty, makes niche brands like Theorie accessible to every beauty shopper,” says Charles Kline, CEO of Theorie. “Ulta is rapidly growing its presence in the prestige market, and we are thrilled that Theorie’s unique, professional-quality hair-styling tools are a part of that expansion.”

The following are Theorie’s new hair-styling tool launches, available exclusively at Ulta Beauty:

hair straightening iron

Theorie Quantum Flat Iron, $190

Transform even the coarsest hair into silky, shiny strands. A titanium core and millisecond heat-calibration system ensure the fastest and most even heat distribution, while a ceramic coating eliminates frizz and locks in moisture. Smart-touch controls, precision heat settings, a 9-foot cord and a 60-minute auto shutoff feature make this flat iron safe and a breeze to use.

titanium flat iron

Theorie Saga Titanium Flat Iron, $150 (online only)

Get silky-smooth style in a single pass. (Read: time saver!) This flat iron’s beveled, titanium plates protect hair from snags as they glide through tresses, sealing each cuticle for a healthy shine. Plus, calibrated heat settings; a tangle-free, 9-foot, heat-resistant cord; and 60-minute auto shutoff feature offer a safe and seamless experience.

curling iron

Theorie Shape Curling Iron, $140 (1.25” barrel) and $150 (1.5” barrel – online only)

Sculpt the perfect, polished curls. This curling iron barrel’s titanium core guarantees the fastest and most even heat distribution, while its ceramic coating reveals dazzling shine as it glides through strands. A built-in stand, cool tip and heat-resistant mat help to avoid burning fingers or surfaces, and a 60-minute auto shutoff feature and 9-foot cord provide safety and convenience.

best blow dryer

Theorie AirShine Hair Dryer, $180

Dry hair faster than ever before—without compromising its health. With a dual-tech hybrid motor and tourmaline-infused ionic technology, this lightweight hair dryer is designed for speedier, damage-free styling. Millions of negative ions are emitted every second to break down water molecules and help to seal the hair cuticle for a smooth, shiny and healthy finish. Four temperature settings, three speed settings, two nozzles, a cool-shot button, a 9-foot cord and smart technology that remembers your preferred settings all stack up to provide a seamless, customizable drying experience.

All Theorie flat irons and curling irons come with a lifetime manufacturer’s warranty and hair dryer comes with a 4-year manufacturer’s warranty.

Shop the tools: www.ulta.com/brand/theorie