Elevating the ritual of beauty
Formulated to affirm the thesis that the ceremony of self care could be free from compromise, THEORIE is the masterful alchemy of all we dreamed a beauty brand could be. Evocative fragrances that linger. Luxurious lathers that transcend the ordinary. Botanical formulations that confer benefits you can see and feel.
Head-turning fragrances meet high-end formulation.
Elevate your haircare routine with the lush lathers and sumptuous scents of our Sage Collection. Healing botanicals are utilized in efficacious amounts to craft 16 benefit-forward haircare systems. Indulge in a truly personalized haircare regimen.
Clean. Fragrance-free. Hypoallergenic.
The Pure Collection translates our prestige formulations into a skin-sensitive range that is free from sulfates, phthalates, parabens, dyes, harsh irritants, and allergens.