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$14.99
Instant Hand Sanitizer (70% Alcohol by volume)  Cleanse and protect your hands instantly with this anti-microbial sanitizer that's powerful yet nourishing. Anti-Microbial Instant Hand Sanitizer kills microorganisms living on the skin. Powered by alcohol, this...
$13.99
Theorie: Anti-Microbial Hand Soap Keeping your hands clean and bacteria-free doesn’t have to come at the price of dry, irritated skin. Our Anti-Microbial Hand Soap is made with benzalkonium chloride, a powerful yet hypoallergenic alternative...
$17.00
Charcoal Bamboo - Detoxifying Body Scrub Detoxify and Restore | All Skin Types   Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off...
$14.99
Alcohol-Free Instant Hand Sanitizer  Bye, bacteria, hello, hydration! Keeping your hands clean and bacteria-free doesn’t have to come at the price of dry, irritated skin.  BZK doesn't just stop the spread of bacteria; it protects hands...
Theorie: Sage - Amber Rose Hydrating Shampoo & Condition Set
ml ml
$38.00
Amber Rose Hydrating Shampoo & Condition Set Refresh and Recharge | Dry to Normal Hair   Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturizing hyaluronic acid....
Purple Sage Brightening Shampoo & Condition Set
ml ml
$35.00
Purple Sage Brightening Shampoo & Conditioner Balance and Tone | Blonde, Silver, and Highlighted Hair Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening...
$21.00
Get gloss, glam, and heat protection all in one with this sultry spray that halts damage to your tresses from excessive heat. Heat Shield Thermal Spray offers up to 450°F of thermal protection from heat styling while calming frizz, sealing in shine, and blocking humidity for 24 hours. Enhanced with silk amino acids and ginkgo biloba leaf extract to preserve moisture and strength and help prevent color fading, you’ll get that star-quality look—no unruly ends or breakage in sight.
Sage -  Helichrysum & Plum Nourishing Shampoo & Condition Set
ml ml
$35.00
Helichrysum & Plum  Nourishing Shampoo & Condition Set   Enrich and Soothe | For Dry and Over-Processed Hair Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the...
$17.00
Theorie Body: Nourishing Body Wash Nourish your skin’s glow with a revitalizing gentle cream cleanser formulated with Shea Butter,  Marula Oil, Argan Oil and Coconut Oil to nourish and revitalize skin leaving it soft and...
Theorie: Sage - Coconut & Jasmine Shampoo and Conditioner Set
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ml ml
$35.00
Theorie: Sage-Coconut & Jasmine Shampoo & Condition Set Refresh and Recharge | For All Hair Types    Hydrate and gloss with a Dual Botanical Blend of Coconut Oil and Jasmine Extract. Transform unruly frizz into luminous...
Theorie: Sage -  Marula & Seaberry Smoothing Shampoo & Condition Set
ml 800ml
$35.00
Marula & Seaberry - Smoothing Shampoo & Condition Set Smooth and Tame | Frizzy and Unruly Hair   Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry,...
Theorie: Sage -  Marula & Argan Oil Smoothing Shampoo & Condition Set (Sulfate-free)
ml ml
$38.00
Marula & Argan Oil Soothing Shampoo & Condition Set Revive and Nurture | Severely Damaged Hair   Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse...
Sage - Purple Sage Brightening Shampoo
ml ml
$19.00
Purple Sage Brightening Shampoo Balance and Tone | Blonde, Silver, and Highlighted Hair   Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening...
Sage - Charcoal & Bamboo Detoxifying Shampoo & Condition Set
ml ml
$35.00
Charcoal & Bamboo - Detoxifying Shampoo & Condition Set Purify and Restore | All Hair Types   Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product...
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo & Condition Set
ml ml
$35.00
Sea Kelp & Mint Purifying Shampoo & Condition Set Clarify and Strengthen | All Hair Types This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores...
Theorie Sage: Amber Rose - Hydrating Shampoo
ml ml
$19.00
Amber Rose - Hydrating Shampoo Refresh and Recharge | For Dry to Normal Hair   Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate...
Theorie: Sage - Argan & Moringa Restoring Shampoo & Condition Set
ml ml
$38.00
Argan & Moringa Restoring Shampoo & Condition Set Revive and Nurture | Severely Damaged Hair   Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands...
Theorie: Sage - Amber Rose Hydrating Conditioner
ml ml
$19.00
Amber Rose Hydrating Conditioner Refresh and Recharge | For Dry to Normal Hair   Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and...
$6.99
Sage - Traveler - Marula & Argan Oil Smoothing Collection (sulfate-free)  Revive and Nurture | For Severely Damaged Hair Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils...
$17.00
Charcoal Bamboo - Detoxifying Body Wash Detoxify and Restore | All Skin Types   Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off...
Theorie: Sage - Sea Kelp & Mint Purifying Shampoo
ml ml
$19.00
Sea Kelp & Mint Purifying Shampoo Clarify and Strengthen | All Hair Types This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their...
$18.99
Amber Rose - Hydrating Serum Moisture Sealing & Damage Prevention  | For All Hair Types   This hydrating serum makes hair smell incredible with rosehip seed oil while it deeply nourishes with macadamia oil, which...
Theorie: Sage -  Monoi & Buriti Oil Glossing Shampoo & Condition Set
ml ml
$38.00
Sage: Monoi Buriti Oil - Glossing Shampoo & Condition Set Hydrate and Shine | Coarse and Dry Hair   Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed...
Theorie: Sage - Fig & Manuka Thickening Shampoo & Conditioning Set
ml ml
$35.00
Fig & Manuka Thickening Shampoo & Conditioning Set Thickening | Normal To Fine Hair Types  Amplify and enliven hair with a Dual Botanical Blend of Fig Extract and Manuka Honey scent Figs, honey, olive leaves, and...
$34.00
  Nourishing Body Wash and Scrub Kit   Nourish your skin’s glow with this nutrient-rich gel scrub gently and effectively removes dead skin cells with fine pumice particles without drying skin. Nourishing Marula Oil, Argan...
$18.99
Harvested from the nut inside the Marla fruit, Marula oil offers nutrient-packed, moisturizing fatty acids and natural antioxidants that hydrate and transform frizzy hair to smooth. This lightweight, fast-absorbing serum incorporates argan oil to coat and seals the hair cuticle, leaving satin finish and halting damage from heat and environmental stressors without flattening hairstyles.
$6.99
Sage: Purple Sage - Brightening Shampoo & Condition Set 90mL Travel Size Collection Balance and Tone | Blonde, Silver, and Highlighted Hair Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair...
Theorie: Sage - Argan Oil Restoring Shampoo and Conditioner Set
ml ml
$35.00
Argan Oil Restoring Shampoo and Condition Set Restoring Conditioner | For Severely Damaged Hair    Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan and grape-seed oils infuse strands with antioxidant vitamin...
Theorie: Sage - Green Tea & Bamboo Energizing Shampoo & Condition Set
ml ml
$35.00
Green Tea & Bamboo Energizing Shampoo & Conditioner Invigorate and Strengthen | Damaged and Dull Hair   Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract,...
Theorie: Sage -  Purple Sage Brightening Conditioner
ml ml
$19.00
Purple Sage Brightening Conditioner Balance and Tone | Blonde, Silver, and Highlighted Hair   Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening...
Theorie: Sage - Helichrysum & Plum Nourishing Conditioner
ml ml
$19.00
Helichrysum & Plum  Nourishing Conditioner Enrich and Soothe | Dry and Over-Processed Hair     Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated...
Theorie: Sage -  Marula & Argan Oil Smoothing Conditioner
ml ml
$19.00
Marula & Argan Oil Smoothing Conditioner Rejuvenate and Moisturize | Over-Processed and Distressed Hair This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage, and grape-seed oils....
Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo & Condition Set
ml ml
$38.00
Tea Tree & Ginger Invigorating Shampoo & Conditioner Stimulate and Renew | All Hair Types Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and resilience. Strands are renewed with...
Theorie: Sage -  Marula & Argan Oil Soothing Shampoo (sulfate free)
ml ml
$19.00
Sage-Marula & Argan Oil Smoothing Shampoo Revive and Nurture | For Severely Damaged Hair Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant...
$18.99
Argan Oil - Restoring Serum Strengthens, shields, and hydrates hair | For All Hair Types   Nutrient-rich argan oil infuses hair with antioxidant vitamin E and fatty acids, restoring softness, strength, and shine to damaged...
$6.99
Theorie Sage: Amber Rose Hydrating Shampoo & Condition 90mL Travel Size Collection Refresh and Recharge | Dry to Normal Hair Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and...
Theorie: Sage -  Monoi & Buriti Oil Glossing Conditioner
ml ml
$19.00
Monoi & Buriti Oil - Glossing Conditioner Hydrate and Shine | Coarse and Dry Hair   Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as...
Theorie: Sage -  Helichrysum & Plum Nourishing Shampoo
ml ml
$19.00
Helichrysum & Plum  Nourishing Shampoo   Enrich and Soothe | Dry and Over-Processed Hair Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color...
Theorie: Sage - Sea Kelp & Mint Purifying Conditioner
ml ml
$19.00
Sea Kelp & Mint Purifying Conditioner Clarify and Strengthen | All Hair Types  This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their...
Theorie: Sage - Tea Tree & Ginger Invigorating Shampoo
ml ml
$19.00
Tea Tree & Ginger Invigorating Shampoo Stimulate and Renew | All Hair Types   Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with...
$21.00
This delicate mist takes your hair to higher heights by thickening each strand and boosting limp roots without stickiness or flaking. Lightweight and subtly fragrant, it helps reduce frizz, adds pliable hold, and prevents styles from collapsing. Apply to create voluptuous blowouts or other high-volume styles.
Theorie: Sage - Charcoal & Bamboo Detoxifying Shampoo
ml ml
$19.00
Charcoal & Bamboo Detoxifying Shampoo  Purify and Restore | ForAll Hair Types   Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin...
Theorie: Sage - Argan & Moringa Restoring Conditioner
ml 800ml
$19.00
Argan & Moringa - Restoring Conditioner Revive and Nurture | For Severely Damaged Hair   Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with...
Sage - Charcoal & Bamboo Detoxifying Discovery Edition
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$25.00
Charcoal & Bamboo Detoxifying Discovery Edition   It’s like hitting the reset button—purify and restore your skin and hair back to beautiful with this incredible discovery kit that includes Theorie’s entire Charcoal & Bamboo collection....
Theorie: Sage - Monoi & Buriti Oil Glossing Shampoo
ml ml
$19.00
Monoi & Buriti Glossing Shampoo Hydrate and Shine | Coarse and Dry Hair Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin...
Sage - Marula Oil Smoothing Shampoo & Conditioner Set
ml ml
$35.00
Marula Oil Smoothing Shampoo & Conditioner Set Smoothing Conditioner | Frizzy and Unruly Hair  Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, sea buckthorn berry and grape-seed oils....
Theorie: Sage - Marula & Seaberry Smoothing Conditioner
ml ml
$19.00
Marula & Seaberry Smoothing Conditioner Smooth and Tame | Frizzy and Unruly Hair Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty...
$17.00
Nourishing Body Scrub Made with Marula Oil, Argan Oil, Shea Butter & Coconut Oil This nutrient-rich gel scrub gently and effectively removes dead skin with fine pumice particles without drying skin.  benefits. Naturally, anti-inflammatory argan...
Theorie: Sage - Argan & Moringa Restoring Shampoo
ml 800ml
$19.00
  Argan & Moringa - Restoring Shampoo Revive and Nurture | For Severely Damaged Hair   Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands...
$19.00
Green Tea & Bamboo Energizing Shampoo Invigorate and Strengthen | Damaged and Dull Hair Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential...
$19.00
Green Tea & Bamboo Energizing Conditioner Invigorate and Strengthen | Damaged and Dull Hair Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential...
Theorie: Sage - Argan Oil Restoring Conditioner
ml ml
$19.00
Argan Oil Restoring Conditioner Restoring Conditioner | For Severely Damaged Hair    Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan and grape-seed oils infuse strands with antioxidant vitamin E and fatty...
Quantum 1″ Flat Iron
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$225.00
With the power of Theorie’s breakthrough TitanSculpt™ technology, the Quantum instantly transforms even the coarsest and most resistant hair into shiny, silky strands while safeguarding against damage. TitanSculpt's titanium core ensures the quickest and most...
Theorie: Sage - Charcoal & Bamboo - Detoxifying Conditioner
ml ml
$19.00
Charcoal & Bamboo Detoxifying Conditioner Purify and Restore | For All Hair Types   Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant...
Theorie: Sage -  Marula & Seaberry Smoothing Shampoo
ml ml
$19.00
Marula & Seaberry   Smoothing Shampoo Smooth and Tame | Frizzy and Unruly Hair With a Dual-Botanical Blend of Marula Oil and Seaberry Oil   Transform hair from frizzy to smooth while hydrating each strand with this...
Sage - Coconut & Jasmine Conditioner
Sold out
ml ml
$19.00
Coconut & Jasmine Conditioner  Refresh and Recharge | For All Hair Types    Hydrate and gloss with a Dual Botanical Blend of Coconut Oil and Jasmine Extract. Transform unruly frizz into luminous silk with this nutrient-packed...
Theorie: Sage - Coconut & Jasmine Shampoo
Sold out
ml ml
$19.00
Coconut & Jasmine Shampoo Refresh and Recharge | For All Hair Types    Hydrate and gloss with a Dual Botanical Blend of Coconut Oil and Jasmine Extract. Transform unruly frizz into luminous silk with this nutrient-packed...
Fig & Manuka Thickening Shampoo
ml ml
$19.00
Fig & Manuka Thickening Shampoo Thickening | Normal To Fine Hair Types  Amplify and enliven hair with a Dual Botanical Blend of Fig Extract and Manuka Honey   scent. Figs, honey, olive leaves, and just a...
Theorie: Sage - Tea Tree & Ginger Invigorating Conditioner
ml ml
$19.00
Tea Tree & Ginger Invigorating Conditioner Stimulate and Renew | All Hair Types Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and resilience. Strands are renewed with naturally...
Fig & Manuka Thickening Conditioner
ml ml
$19.00
Fig & Manuka Thickening Conditioner Thickening | Normal To Fine Hair Amplify and enliven hair with a Dual Botanical Blend of Fig Extract and Manuka Honey scent Figs, honey, olive leaves, and just a hint of...
$14.99
Charcoal & Bamboo - Detoxifying Hair Mask Detoxify & Restore | For All Hair Types   Japanese binchō-tan white charcoal absorbs impurities of the hair while bamboo extract, Marula oil, and Argan Oil gently nourish...
Theorie: Sage - Argan Oil Shampoo - Restoring
ml ml
$19.00
Argan Oil Restoring Shampoo  Restoring Shampoo | For Severely Damaged Hair    Severely damaged and over-processed hair can be unresponsive, brittle, and dull. Nutrient-rich argan and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids...
Theorie: Sage - Marula Oil Smoothing Conditioner
ml ml
$19.00
Marula Oil Smoothing Shampoo Smoothing Conditioner | Frizzy and Unruly Hair  Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, sea buckthorn berry and grape-seed oils. Moisturizing fatty...
Theorie: Sage - Marula Oil Smoothing Conditioner
ml ml
$19.00
Marula Oil Smoothing Conditioner  Smoothing Conditioner | Frizzy and Unruly Hair  Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, sea buckthorn berry and grape-seed oils. Moisturizing fatty...
$6.99
Monoi & Buriti Oil Glossing Shampoo & Condition kit Hydrate and Shine | Coarse and Dry Hair Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils,...
Thermal Styling Brush
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$69.30 $99.00
Get beautiful, silky and smooth results in a single pass. Experience the phenomenal power of next-generation styling with the extraordinary Thermal Styling Brush. Crafted with TitanSculpt technology, this state-of-the-art styler smoothes, straightens and polishes hair...
Theorie: Anti-Microbial Hand Soap (Refill)
oz oz
$26.99
  Theorie: Anti-Microbial Hand Soap (Refill)  Keeping your hands clean and bacteria-free doesn’t have to come at the price of dry, irritated skin. Our Anti-Microbial Hand Soap is made with benzalkonium chloride, a powerful yet...
$50.99
Theorie: Anti-Microbial Hand Soap (Two Pack Refill) Keeping your hands clean and bacteria-free doesn’t have to come at the price of dry, irritated skin. Our Anti-Microbial Hand Soap is made with benzalkonium chloride, a powerful...
$59.00
Theorie Sage: Charcoal & Bamboo - Detoxifying Mask Kit Purify and Restore | For All Hair Types Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product...
$18.99
Ultra Gentle Hypoallergenic Shampoo FOR ULTRA SENSITIVE SKIN Hypoallergenic and fragrance-free care for sensitive skin. Get radiantly renewed hydration to your hair and scalp with a gentle blend of essential nutrients perfect for sensitive, allergy-prone...
$13.99
Ultra Gentle Hypoallergenic Body Scrub FOR ULTRA SENSITIVE SKIN A cleansing exfoliant for sensitive skin that gently buffs away impurities. Cleanse and gently buff away impurities leaving your body renewed and radiant–without drying or harming...
$18.99
Ultra Gentle Hypoallergenic Conditioner FOR ULTRA SENSITIVE SCALPS Conditions and soothes itchy and allergy-prone skin. Leave your hair feeling luxurious, hydrated, and ultra-nourished with a gentle blend of essential nutrients perfect for sensitive, dry, or...
$13.99
Ultra Gentle Hypoallergenic Body Wash FOR ULTRA SENSITIVE SKIN A cleans, calms, and nourishes dry, sensitive skin. Leave skin radiant and rejuvenated while getting that all-over clean feeling. Made with a base of hydrating aloe...
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