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$21.00
This delicate mist takes your hair to higher heights by thickening each strand and boosting limp roots without stickiness or flaking. Lightweight and subtly fragrant, it helps reduce frizz, adds pliable hold, and prevents styles from collapsing. Apply to create voluptuous blowouts or other high-volume styles.
$21.00
Get gloss, glam, and heat protection all in one with this sultry spray that halts damage to your tresses from excessive heat. Heat Shield Thermal Spray offers up to 450°F of thermal protection from heat styling while calming frizz, sealing in shine, and blocking humidity for 24 hours. Enhanced with silk amino acids and ginkgo biloba leaf extract to preserve moisture and strength and help prevent color fading, you’ll get that star-quality look—no unruly ends or breakage in sight.
$18.99

Ultra Gentle

Hypoallergenic Conditioner

FOR ULTRA SENSITIVE SCALPS


Conditions and soothes itchy and allergy-prone skin.
FRAGRANCE-FREE Logo


Leave your hair feeling luxurious, hydrated, and ultra-nourished with a gentle blend of essential nutrients perfect for sensitive, dry, or allergy-prone scalps. With a base of hydrating aloe vera and made fragrance-free, Ultra Gentle Hypoallergenic Conditioner helps maintain the skin’s natural moisture barrier while boosting moisture and shine. Use after Ultra Gentle Hypoallergenic Shampoo for soft, smooth, and ultra-healthy hair that looks as good as it feels. Can be used on delicate, distressed, color-treated or Keratin treated hair.
Can be used on delicate, distressed, color-treated, or Keratin treated hair.

 

FREE OF:

  • Allergens Sulfates Parabens Gluten
  • Alcohols Synthetic Dyes Fragrances
  • Phthalates Animal Derived Ingredients
  • Plant-Based & Vegan


Directions:

Wash hair thoroughly with Ultra Gentle Hypoallergenic Shampoo. Apply a generous amount of Ultra Gentle Hypoallergenic Conditioner to wet hair, and massage it from root to tip. Let the conditioner sit for 2-10 minutes, depending on your hair type. Work the product through your hair with fingers or a comb. Rinse.


INGREDIENTS:

ALOE BARBADENSIS LEAF JUICE, CETEARETH-10, GLYCERIN, SCLEROCARYA BIRREA SEED (MARULA)OIL, ARGANIA SPINOSA KERNEL (ARGAN) OIL, VITIS VINIFERA (GRAPE) SEED OIL, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, HYDROXYPROPYL GUAR, CITRIC ACID. CAUTION: AVOID CONTACT WITH EYES. FOR EXTERNAL USE ONLY.

$18.99

Ultra Gentle

Hypoallergenic Shampoo

FOR ULTRA SENSITIVE SKIN

Hypoallergenic and fragrance-free care for sensitive skin.

FRAGRANCE-FREE Logo

Get radiantly renewed hydration to your hair and scalp with a gentle blend of essential nutrients perfect for sensitive, allergy-prone skin. With a base of hydrating aloe vera and made fragrance-free, Ultra Gentle Hypoallergenic Shampoo helps maintain the skin’s natural moisture barrier for a balanced clean while boosting the hair’s natural shine. Use daily to cleanse and calm, leaving hair soft, smooth, ultra-healthy, and totally radiant. Follow with Ultra Gentle Hypoallergenic Conditioner for an even more hydrated, luxurious finish.
Can be used on delicate, distressed, color-treated, or Keratin treated hair.
FREE OF:
  • Allergens Sulfates Parabens Gluten
  • Alcohols Synthetic Dyes Fragrances
  • Phthalates Animal Derived Ingredients
  • Plant-Based & Vegan


Directions:

On wet hair, apply a generous amount of Ultra Gentle Hypoallergenic Shampoo and massage it from root to tip. Work through hair with fingers or a comb. Rinse out completely. Follow with Ultra Gentle Hypoallergenic Conditioner for an all-over hydrated clean.


INGREDIENTS:

ALOE BARBADENSIS LEAF JUICE, COCO-BETAINE, SODIUM COCOYL GLYCINATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, SCLEROCARYA BIRREA SEED (MARULA) OIL, ARGANIA SPINOSA KERNEL (ARGAN) OIL, VITIS VINIFERA (GRAPE) SEED OIL, CETYL ALCOHOL, PHENOXYETHANOL, SESAMUM INDICUM (SESAME) OIL, CARBOMER, HYDROXYPROPYL GUAR, DISODIUM EDTA, CITRIC ACID. CAUTION: AVOID CONTACT WITH EYES. FOR EXTERNAL USE ONLY.

$19.00

Helichrysum & Plum 

Nourishing Shampoo

 

Enrich and Soothe | Dry and Over-Processed Hair

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

 

scent.

Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine, and holy basil.


benefits.

  • Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
  • Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair

directions.

Apply generously and rinse thoroughly. Use daily and follow with Helichrysum & Plum Nourishing Conditioner.

ingredients.

AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, HELICHRYSUM STOECHAS EXTRACT, POLYQUATERNIUM-10, GINKGO BILOBA LEAF EXTRACT, CETYL ALCOHOL, VITIS VINIFERA (GRAPE) SEED OIL, BETAINE, PRUNUS DOMESTICA SEED OIL, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CARBOMER, DISODIUM EDTA, CITRIC ACID.

$19.00

Marula & Argan Oil

Smoothing Conditioner

Rejuvenate and Moisturize | Over-Processed and Distressed Hair

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage, and grape-seed oils. The blend of antioxidants along with moisturizing fatty acids, help protect hair from breakage and restore shimmer to damaged and dehydrated strands.

scent.

Fruit-forward notes of strawberry, tangerine, apple, and orange blossom mix with down-to-earth cedar and patchouli.

 

benefits.

  • Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
  • Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
  • Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair
  • Sulfate-free

 

directions.

After shampooing with Marula & Argan Oil Soothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, SCLEROCARYA BIRREA SEED (MARULA) OIL, HYALURONIC ACID, SALVIA OFFICINALIS (SAGE) OIL, ARGANIA SPINOSA KERNEL OIL, KERATIN, BOSWELLIA CARTERII OIL, BETAINE, COLLAGEN AMINO ACIDS, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, PARFUM, HYDROXYPROPYL GUAR.

$19.00

Sage-Marula & Argan Oil

Smoothing Shampoo

Revive and Nurture | For Severely Damaged Hair

Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

scent.

Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber, and fresh cypress.

benefits.

  • Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
  • Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
  • Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair.
  • Sulfate free

 

directions.

Apply generously and rinse thoroughly. Use daily and follow with Marula & Argan Oil Soothing Conditioner.

ingredients.

AQUA/WATER/EAU, LAURAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, SCLEROCARYA BIRREA SEED (MARULA) OIL, ARGANIA SPINOSA KERNEL OIL, BETAINE, COLLAGEN AMINO ACIDS, SALVIA OFFICINALIS (SAGE) OIL, BOSWELLIA CARTERII OIL, VITIS VINIFERA (GRAPE) SEED OIL, KERATIN, OCTYL METHOXYCINNAMATE, CETYL ALCOHOL, PHENOXYETHANOL, PARFUM, HYDROXYPROPYL GUAR.

$19.00

Marula & Seaberry  

Smoothing Shampoo

Smooth and Tame | Frizzy and Unruly Hair

With a Dual-Botanical Blend of Marula Oil and Seaberry Oil  

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry, and grape-seed oils. Moisturizing fatty acids and natural antioxidants help to seal the cuticle, strengthen and protect hair from breakage.

scent.

Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

benefits.

  • Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
  • Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Sulfate-free
  • Protects color and keratin-treated hair

directions.

Apply generously and rinse thoroughly. Use daily and follow with Marula & Seaberry Smoothing Conditioner.

ingredients.

AQUA(WATER), LAURAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), ARGANIA SPINOSA KERNEL OIL, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, VITIS VINIFERA (GRAPE) SEED OIL, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

$19.00

Monoi & Buriti Oil - Glossing Conditioner

Hydrate and Shine | Coarse and Dry Hair

 

Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.


scent.

Fruit-forward notes of strawberry, tangerine, apple, and orange blossom mix with down-to-earth cedar and patchouli.


benefits.

  • Monoi oil is created from the pure combination of coconut oil and the petals of Tahitian gardenias, the result of which is a fragrant and incredibly moisturizing oil.
  • Buriti oil is extremely rich in essential fatty acids, carotenoids, and vitamins E and C, helping to hydrate dry and damaged hair.
  • Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
  • Coconut oil adds luster, shine, and softness to strands with its highly emollient properties.
  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
  • Protects color and keratin-treated hair

directions.

After shampooing with Monoi & Buriti Glossing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.


ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BETAINE, COCOS NUCIFERA (COCONUT) OIL AND TIARE (GARDENIA TAHITENSIS) FLOWER EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, MAURITIA FLEXUOSA FRUIT OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN, PARFUM, HYDROXYPROPYL GUAR, CITRIC ACID.

$19.00

Purple Sage

Brightening Conditioner

Balance and Tone | Blonde, Silver, and Highlighted Hair

 

Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

 

scent.

Ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.


benefits.

  • Butterfly pea flower extract is full of flavonoids that can offer hair growth and strengthening benefits.

  • Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.

  • Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

  • Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.

  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

  • Color-repair formula

  • Neutralizes brassy hues



directions.

After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.

AQUA/WATER/EAU, VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, CLITORIA TERNATEA FLOWER EXTRACT, GLYCERYL STEARATE, SILK AMINO ACIDS, PEG-4 SORBITAN STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL, SALVIA OFFICINALIS EXTRACT, HYALURONIC ACID, HYDROXYPROPYL GUAR, CITRUS GRANDIS FRUIT EXTRACT, KERATIN, BETAINE, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID, CI 60730 (ACID VIOLET 43)

$19.00

Amber Rose Hydrating Conditioner

Refresh and Recharge | For Dry to Normal Hair

 

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

scent.

A bloom-forward blend of floral superstars rose, jasmine and lily.

benefits.

  • Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals). 

  • Rose flower extract refreshes strands with its naturally antiseptic properties. 

  • Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles. 

  • Protects color and keratin-treated hair 

directions.

After shampooing with Amber Rose Hydrating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

 

ingredients.

AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, VITIS VINIFERA (GRAPE) SEED OIL, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, SALVIA OFFICINALIS (SAGE) OIL, BETAINE, ROSA CENTIFOLIA FLOWER EXTRACT, KERATIN, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR.

$19.00

Amber Rose - Hydrating Shampoo

Refresh and Recharge | For Dry to Normal Hair

 

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

scent.

A bloom-forward blend of floral superstars rose, jasmine and lily.

benefits.

• Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
• Rose flower extract refreshes strands with its naturally antiseptic properties.
• Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Protects color and keratin-treated hair

 

directions.

Apply generously and rinse thoroughly. Use daily and follow with Amber Rose Hydrating Conditioner.

 

ingredients.

AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, SALVIA OFFICINALIS, (SAGE) OIL, KERATIN, VITIS VINIFERA (GRAPE) SEED OIL, ROSA CENTIFOLIA FLOWER EXTRACT, BOSWELLIA CARTERII OIL, BETAINE, CETYL ALCOHOL, PARFUM, PHENOXYETHANOL, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR.

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