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Sage Collection
Elevate your haircare routine with the lush lathers and sumptuous scents of...
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Signature Fragrances Collection
Inspired by the efficacious ingredients associated with high-end skin serums, the Signature...
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Pure Collection
The Pure Collection expands the Theorie ethos of injecting luxury into everyday...
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Nourishing Collection
Sumptuous hydration meets one of our most beloved scents. Equal parts pampering and...
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Detoxifying Collection
Indulge in the spa from your shower. Healing botanicals, antioxidant vitamins, and...
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Styling Tools
Enjoy effortless styling with our range of premium hot tools. Cutting-edge technology...
Suitable for
One for you, one for me -No matter what you have to work with, we consciously create hair care products that help make it work.
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Coarse & Damaged
Restore softness, strength and shine to damaged hair.
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Color Treated
Tone down brassiness in blonde or silver hair.
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Dull & Lifeless
Detoxify and renew lifeless hair by removing all impurities and restoring natural...
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Frizzy & Unruly
Tame the frizz by hydrating and protecting unruly hair.
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Blonde, Grey, & Color Treated Hair
A collection of color-maintaining and sulfate free products curated specifically for the...
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Coarse & Damaged Hair
A collection curated to renew and refresh over-processed, damaged, strands or to...
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Curly Haircare
Curly and coily hair requires the deepest levels of moisture to retain...
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sensitive-haircare-routine
A collection of products curated specifically for those with allergies, skin and...
THEORIE
Amber Rose Hydrating Bundle
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Pure -Hypoallergenic
Collections
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Best Sellers
These products are your go-to's. You can't live without them, and we...
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dev-collection
Skin Care Cleanse with our range of emollient, nutrient-rich blends that gently...
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All Hair -| Theorie
Theorie doesn’t just cater to one end of the beauty aisle. No...
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Conditioner
Formulated to hydrate and strengthen hair without weighing it down.
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Shampoo & Conditioner Sets
Cleansers & conditioners formulated to balance, restore moisture and radiance. All you...
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Frizzy & Dry Hair
Deeply hydrating and smoothing formulations that address the key needs of frizzy...
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dull-lifeless-haircare-routine
A collection of products curated to revive dull and lifeless hair. These...
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Conditioner -| Theorie
Formulated to hydrate and strengthen hair without weighing it down.
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Coarse & Damaged Hair
A collection curated to renew and refresh over-processed, damaged, strands or to...
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Blonde, Grey, & Color Treated Hair
A collection of color-maintaining and sulfate free products curated specifically for the...
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Shampoo -| Theorie
Lavish tresses in a gentle, personalized, cleanse while restoring essential nutrients to...
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Coarse & Damaged
Restore softness, strength and shine to damaged hair.
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Sage Collection
Elevate your haircare routine with the lush lathers and sumptuous scents of...
-
Dull & Lifeless
Detoxify and renew lifeless hair by removing all impurities and restoring natural...
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fine-thin-haircare-routine
This collection features volume-boosting blends and the lightweight moisture that fine and...
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daily-maintenance-haircare-routine
Formulated to preserve the strength and vitality of healthy hair. Perfectly suited...
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Curly Haircare
Curly and coily hair requires the deepest levels of moisture to retain...
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Frizzy & Unruly
Tame the frizz by hydrating and protecting unruly hair.
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Pure Collection
The Pure Collection expands the Theorie ethos of injecting luxury into everyday...
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Fragrance Free
The Pure Collection expands the Theorie ethos of injecting luxury into everyday...
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Shampoo & Conditioner -| Theorie
If your strands are looking tired and worn out, give Theories Shampoo...
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Holiday Gifts
Shop for an official Theorie holiday gift, so friends and family can unwrap...
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Detoxifying Collection
Indulge in the spa from your shower. Healing botanicals, antioxidant vitamins, and...
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Detoxifying
Bamboo fibers bring back your hair's natural bounce adding volume, while activated...
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Sets & Gifts
From stocking stuffers to thoughtful last-minute gifts, THEORIE has presents that will...
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Traveler Sets -| Theorie
Shop some of your favorite Theorie products, now available in travel size. Perfect for...
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Travel Sets
Regardless of the destination, our travel-friendly essentials ensure you arrive in style.
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Travel Companions
If you want smooth skin and healthy hair, try these handpicked travel-friendly...
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Serums & Treatments
Promote radiance and maintain healthy, hydrated hair with regular application.
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sensitive-haircare-routine
A collection of products curated specifically for those with allergies, skin and...
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Purple -| Theorie
Theorie's Purple Sage shampoo and conditioner is a rich-lather, that tones and...
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Signature Fragrances Collection
Inspired by the efficacious ingredients associated with high-end skin serums, the Signature...
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Color Treated
Tone down brassiness in blonde or silver hair.
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Body Scrub
Liberate skin from dead cells and excess oil with Theorie's ultra-gentle range...
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Styling Tools -| Theorie
Enjoy effortless styling with our range of premium hot tools. Cutting-edge technology...
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Styling Tools
Enjoy effortless styling with our range of premium hot tools. Cutting-edge technology...
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Styling Tools
Enjoy effortless styling with our range of premium hot tools. Cutting-edge technology...
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Purple Concentrated -| Theorie
Sulfate-Free Purple Shampoo Formulated With Purple Pigment To Neutralize Brassy Tones. Designed to Provide Toning Results...
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Nourishing Collection -| Theorie
Sumptuous hydration meets one of our most beloved scents. Equal parts pampering and...
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Nourishing Collection
Sumptuous hydration meets one of our most beloved scents. Equal parts pampering and...
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Hair Serums -| Theorie
Intensify your haircare routine by adding the luxurious effects of our hair...
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Fine & Thin
Naturally thicken and strengthen thin hair.
