Still uncertain where to start?

When exploring a new brand, sometimes the best place to begin is with the classics. The items that earned the brand its reputation. We're proud of THEORIE's reputation for aspirational, botanically fortified, luxury. Don't take our word for it though- these are the OUR CUSTOMER's best loved products, and we think that's a great place to start!

Our best loved products

With 370,000+ glowing reviews THIS is the ritual of luxury you've been looking for

Our Best Sellers Bundle pairs evocative fragrances that linger with botanical formulations that perform.


Our subscription service puts you in control

Once you've found YOUR favorite formulas, sign up for a subscription to enjoy them on your terms. No lines. No waiting. Just the best, most gorgeously scented, botanical products for hair and body delivered right to your doorstep.