Try Before You Buy

Finding high-quality clean products shouldn't be frustrating or expensive. With THEORIE you can try the entire hypoallergenic collection for under $15!


The last hypoallergenic products you'll have to buy.

Tired of wasting money trying expensive specialty products only to find that they don't work for your sensitive skin? We've been there. We formulated the PURE collection so that you never have to try another hypoallergenic product again. Clean luxury that's safe for those with eczema, psoriasis, keratosis pilaris, and more.

Meet: The PURE Collection

Everything You Want

Theorie sources safe ingredients that perform. This means we use a combination of natural and synthetic ingredients to support skin health without compromising experience. Enjoy pampering without irritation thanks to botanical formulation & ideal pH levels. What’s more, you won’t find our products filled with the bad stuff—questionable ingredients like PEGs, parabens and phthalates are always left out.