Best shampoo I’ve tried for blonde hair, and I’ve tried a LOT. I have more of a silver/ash blonde highlights but naturally dark hair color. I let this sit on my hair for 2-4 minutes before washing out. Since I started using this purple shampoo, I don’t have to get regular toner treatments to keep my blonde. I can go 4 months, even 6 if I want to. My stylist is super impressed with how it keeps my blonde color perfect.

-Kayla S.

This brand costs me literally half the price of salon product brands and has kept my hair in great shape!

-Cathy M.

This shampoo has an incredibly soothing aroma, gets my hair super clean (I use lots of hair products, including hairspray, so there is a challenge there), and actually does keep my blonde hair shiny, without brassy undertones.

-Colleen K.