Shop by Concern – THEORIE

Shop by Concern

Select the concern that best describes your hair for customized recommendations

Tile image for Coarse & Damaged collection

Coarse & Damaged Restore softness, strength and shine to damaged hair.

Tile image for Frizzy & Unruly collection

Frizzy & Unruly Tame the frizz by hydrating and protecting unruly hair.

Tile image for Fine & Thin collection

Fine & Thin Naturally thicken and strengthen thin hair.

Tile image for Color Treated collection

Color Treated Tone down brassiness in blonde or silver hair.

Tile image for Dull & Lifeless collection

Dull & Lifeless Detoxify and renew lifeless hair by removing impurities and restoring natural shine.

Tile image for Normal collection

Normal Even great hair can always use a boost of hydration, shine and intoxicating scent.