It’s light scent transfers to your hair just enough to give it a fresh smell without weighing it down, plus the lavender color helps fight brassiness that hard water (especially well water) leaves on blonde hair.

-Susie J.

I have white shoulder length hair. The ends tend to get a slight yellow hue. This conditioner and shampoo work GREAT! No harsh chemicals. I use it once a week. I have been using them both for 3 years with amazing results. It brightens my hair without leaving a purplish tone.

-Peggy M.

My hair stylist recommended Theorie to me after my highlights, I'm impressed how it smells amazing and don't let my highlights get that strange yellowish color. Keeps my hair moisturized and soft.

-Rodrigo A.

Love the smell and it keeps my hair fresh and clean. Very gentle on my blonde from the bottle hair. Keeps it from getting brassy and the smell is amazing. Great value, natural ingredients. Do yourself a favor and try it out.

-Stephanie P.

Love, love, love!!! The scent is marvelous! Lathers well, rinses well.

-Sheena M.

Richest lather, smooth and creamy. A little dab yields a lot of suds so great value. The marula oil ingredient has no equal.

-Yvonne M.

Absolutely my favorite body wash. It leaves skin feeling soft. It only takes a small amount in a scrubby to work up a luxurious lather.

-Malinda G.