This is the absolute best shampoo I have ever used, seriously. I stayed at an Airbnb that had this shampoo and conditioner and after using it once I was on a mission to find it. I don't see myself ever using anything else. There have been periods of time where I didn't buy this shampoo because it was expensive, and after a few days of using another brand I couldn't stand how my hair felt or looked. In my opinion, this shampoo is worth the price. Using this and the conditioner, my hair is shiny, smooth, and not frizzy at all. I have thin hair, but I have a lot of it and my biggest issue is keeping the frizz under control.

-Haley K.

At the risk of sounding extreme this is probably the best shampoo I've ever used in my life. My hair is soft and shiny and my frizz is GONE.

-Jaime S.

I love this stuff, you start to see a slight difference after the first use, but then within a couple of weeks your hair is completely different! My hair-loss decreased drastically, and I don't get frizz ever anymore. Highly recommend-it's great!!

-Miriam H.

Great shampoo that has really transformed my hair and given me a lot of moisture. Use with the matching conditioner. Has a great smell!

-Jessica H.

Richest lather, smooth and creamy. A little dab yields a lot of suds so great value. The marula oil ingredient has no equal.

-Yvonne M.

Absolutely my favorite body wash. It leaves skin feeling soft. It only takes a small amount in a scrubby to work up a luxurious lather.

-Malinda G.