I really love this stuff!! It is sulfate-free and a little goes a long, long way.
I have dry, curly hair and it works great!

-Brooke B.

Great shampoo that has really transformed my hair and given me a lot of moisture. Use with the matching conditioner. Has a great smell!

- A. Hamilton

I have been searching for a shampoo and conditioner that works with my very curly hair, smells good, and leaves it shiny. I have a whole cabinet full of barely used shampoos and conditioners. I bought these originally as a travel size for a trip and fell in love with how soft and shiny my hair was afterwards. Also, I love the scent. I've found a winner!

-Brandy B.

This is the absolute best body wash I’ve ever used hands down. Just imagine a soft, luxurious lather that makes you feel like you’ve spent a mint. I received this body wash sample in an Ipsy monthly package, and I used up every drop in that sample. Much to my surprise [when I went to purchase a full size], this body wash was only $13.99 rather than the $45.99 that I was expecting. Theorie could sell this for much more than it is, and I would pay for it. It is that good. It has a mild, pleasant, clean scent, lathers up to a rich smooth lather, and rinses off to make you feel beautifully clean and refreshed. Do yourself a favor and try it out.

-Bebe B.

Love, love, love!!! The scent is marvelous! Lathers well, rinses well.

-Sheena M.

Richest lather, smooth and creamy. A little dab yields a lot of suds so great value. The marula oil ingredient has no equal.

-Yvonne M.

I’m usually not the type to splurge on a nice shampoo and conditoner, but my curls were starting to really look worse for the wear. I CANNOT BELIEVE the difference these made! Worth every penny!

-Sandi D.